Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
September is SUBtember on Twitch.
Gaming PC brand Lenovo Legion is the official sponsor of the monthlong event, during which viewers can support their favorite streamers with no caps on discounted subs with perks customized by each streamer, including badges, channel points, custom emotes, select ad-free viewing and additional exclusive offers.
Viewers can receive up to 30% off new subs, enabling streamers to better predict their level of support and continue producing content.
And Lenovo Legion can connect with tech-savvy Generation Z and millennial viewers, as Twitch pointed out that nearly 75% of its viewers are 16 through 34.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in