Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Twitch is opening up its Ads Incentive Program, which it debuted in February, to more creators.
The goal of AIP is to make ads income more predictable for creators by determining a preset payout when they stream for a certain number of hours per month while running ads via the platform’s Ads Manager, and Twitch said creators earned more than $1 billion on its platform in 2021—including ads, bits and subscribers—up more than 50% from 2020.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in