Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Influencers & Creators

Twitch Opens Up Its Ads Incentive Program to More Creators

The streaming platform is shifting from a flat rate model to a percentage-based revenue share model

Twitch's Ads Incentive Program debuted in FebruaryTwitch
Headshot of David Cohen
By David Cohen

June 15, 2022

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Twitch is opening up its Ads Incentive Program, which it debuted in February, to more creators.

The goal of AIP is to make ads income more predictable for creators by determining a preset payout when they stream for a certain number of hours per month while running ads via the platform’s Ads Manager, and Twitch said creators earned more than $1 billion on its platform in 2021—including ads, bits and subscribers—up more than 50% from 2020.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of David Cohen

David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Popular Now
  1. Will Ferrell Dead-Pans With Netflix in General Motors Co-Branded Super Bowl Ad
  2. Keleigh and Miles Teller Dance Through Hold Music Hell in Bud Light’s Super Bowl Ad
  3. Erin Andrews Saves Valentines Day as a Gritty Anti-Hero for Her Line of Sports Gear
  4. Paramount+’s Stallone Super Bowl Ad Is Anything But Rocky
  5. ESPN’s ‘This Is SportsCenter’ Spot With Olympian Sydney McLaughlin Is Pure Gold
Upcoming Webinars
  • Tell a More Engaging Brand Story Tuesday, February 7, 2023
  • Anatomy of an Entertainment Hit in 2023 Wednesday, February 8, 2023
  • Make Your Brand Experiences Measurable and Memorable Tuesday, February 14, 2023
  • Maximize Your Content Marketing ROI Wednesday, February 15, 2023
  • Mobile Food Delivery and the Challenge of Shared Data Wednesday, February 22, 2023
Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2023 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email