Select creators on Twitch are now part of the streaming platform’s Ads Incentive Program, which helps make ads income more predictable for creators by determining a preset payout when they stream for a certain number of hours per month while running ads.
Ads Incentive Program was built on top of Twitch Ads Manager, enabling creators to set their ad schedules via a familiar interface and shift their focus to creating more content.
Twitch said in a blog post Tuesday, “We’ve created the Ads Incentive Program … for two crucial reasons: Reliable and predictable income is important for streamers, and managing ads can be a pain that takes time away from creating content.
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