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Streaming platform Twitch will build on the already existing Official Marketing Partners program for its Twitch Rivals live competitive gaming destination by extending those sponsorship opportunities to another one of its owned properties, /twitchgaming.
Twitch said it works closely with its partners on custom marketing programs to help them engage with its community, which is predominantly made up of Generation Z and millennials.
The first two /twitchgaming Official Marketing Partners are Ally Bank and Chipotle.
Ally Bank is now the official financial services partner of /twitchgaming, and it will serve as the presenting partner for Game Changers, a limited-run series that spotlights and celebrates creators within underrepresented groups in the gaming industry.
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