Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
During last week’s Social Media Week New York, Katie Puris, global managing director of TikTok, walked us through her self-created guidebook for her team at TikTok.
A simple idea that is deceptively revolutionary, her guidebook was developed as a response to her thinking that “we don’t spend enough time recognizing individual experience” in the workplace. Many approaches to business have become so culture-focused that it can take on an obsessive practice with little connection to what it’s meant to do: define purpose.