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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Social Media Week

TikTok's Katie Puris Talks About the Power of a Purpose-Driven Guidebook

It allows employees to connect on a deeper level with each other and the organization

tiktok cmo katie puris
In her guidebook, Puris emphasized the importance of connection, mission and values to her team.Adweek
Headshot of Nicole Sara Sivens
By Nicole Sara Sivens

May 12, 2021

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


During last week’s Social Media Week New York, Katie Puris, global managing director of TikTok, walked us through her self-created guidebook for her team at TikTok.

A simple idea that is deceptively revolutionary, her guidebook was developed as a response to her thinking that “we don’t spend enough time recognizing individual experience” in the workplace. Many approaches to business have become so culture-focused that it can take on an obsessive practice with little connection to what it’s meant to do: define purpose. 

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Headshot of Nicole Sara Sivens

Nicole Sara Sivens

Nicole Sara Sivens is a freelance writer for Adweek.

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