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TikTok Welcomes the Return of Broadway Shows

A slate of live programming is set on the video creation platform

The streets around New York's Times Square are more lively these daysMatthew Murphy for MurphyMade/iStock
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By David Cohen

 

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TikTok revealed a slate of live programming on its platform to mark the return of Broadway shows in New York as pandemic restrictions continue to ease.

Throughout September and October, artists, Broadway partners and creators will team up with TikTok on live programming including: special performances from Broadway casts; backstage tours showing off costumes, props and practice spaces; costume and makeup tutorials; and tips and tricks from theater professionals around theater superstitions, traditions and lores.

A curated list of musical and theater content is available via the #BroadwayIsBack hashtag.

The live programming kicked off Sept.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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