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TikTok will add personalization to the ads users see on its platform starting April 15.
Users began seeing the following message in their feed, under the headline, “Upcoming changes to ads”: “To help TikTok stay free, we partner with advertisers to show you ads. Based on your settings, you currently see general ads that aren’t based on what you do on or off TikTok. Starting April 15, your settings will change, and the ads you’ll see may start to be based on what you do on TikTok.
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