Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Diversity, Equity and Inclusion

TikTok to Be 2022 Presenting Sponsor of LA Pride Parade

The video creation platform will have its own float at this year's event

TikTok will also host two live backstage events during the paradeTikTok
Headshot of Meseret Ambachew
By Meseret Ambachew

 

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

LGBTQ+ nonprofit Christopher Street West said this week that TikTok will be its presenting sponsor for the 2022 LA Pride Parade June 11 and 12.

The platform will have its very first float at the Pride parade and post-parade Pride Village. TikTok will also host two live backstage events during the parade, at the Los Angeles State Historic Park June 11 and exclusive interviews with attending celebrities and TikTok Pride Trailblazers with behind-the-scenes content June 12.

LA Pride‘s dozens of sponsors come from various industries, including Coca-Cola, Delta and Discovery+.

“TikTok has a thriving LGBTQIA+ community made up of inspiring voices who drive culture, influence and impact on and off the platform,” TikTok U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Meseret Ambachew

Meseret Ambachew

  • @MeseretAmbachew
  • meseret.ambachew@adweek.com

Meseret is Adweek's ad-tech reporter.

Recommended articles
Popular Now
  1. Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours
  2. Kroger to Add Digital Smart Screens to 500 U.S. Stores
  3. Kaitlan Collins Says Goodbye to CNN This Morning, Heads to Primetime
  4. Thursday, May 25 Scoreboard: MSNBC No. 1 in Primetime Demo; Fox News No. 1 in Total Viewers
  5. Long Lost Video of Florida Anchor’s On-Air Suicide Posted to YouTube
Upcoming Webinars
  • Siloed Data Is Killing Your Customer Experience Tuesday, June 6, 2023
  • How The Nature Conservancy Reaches New Diverse Audiences Wednesday, June 7, 2023
  • The Fandom Formula for Brand Loyalty Thursday, June 8, 2023
  • Why SMBs and Emerging Brands Are Succeeding With CTV Tuesday, June 13, 2023
  • 5 Top CDP Use Cases That Drive Revenue and Performance Tuesday, June 20, 2023
Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals
  • On-Demand Event Videos

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2023 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email