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LGBTQ+ nonprofit Christopher Street West said this week that TikTok will be its presenting sponsor for the 2022 LA Pride Parade June 11 and 12.
The platform will have its very first float at the Pride parade and post-parade Pride Village. TikTok will also host two live backstage events during the parade, at the Los Angeles State Historic Park June 11 and exclusive interviews with attending celebrities and TikTok Pride Trailblazers with behind-the-scenes content June 12.
LA Pride‘s dozens of sponsors come from various industries, including Coca-Cola, Delta and Discovery+.
“TikTok has a thriving LGBTQIA+ community made up of inspiring voices who drive culture, influence and impact on and off the platform,” TikTok U.S.