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TikTok has extended its sports sponsorship strategy by agreeing to a three-year deal to sponsor the Six Nations rugby tournaments.
The agreement will run across the Women’s Six Nations, for which it will be the title partner as well as an official partner for the Guinness Six Nations and Autumn Nations Series through until 2023.
The Women’s Six Nations will add TikTok to its name for the duration of the deal as a result—the first time it has agreed such a partnership in its history and featuring teams from England, France, Scotland, Wales, Ireland and Italy.
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