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TikTok is on a mission—a branded content mission.
The video creation platform Wednesday introduced Branded Mission with the aim of bringing advertisers and creators together in a win-win scenario for each.
TikTok explained in a blog post Wednesday, “Storytelling brings communities on TikTok together, and this has created a valuable opportunity for brands and creators to work together to create engaging content. The participatory nature of the platform has created an entirely new way for brands to engage with creators and connect with diverse communities all around TikTok.”
The company continued, “To make it easier for brands to tap into the creative power of TikTok communities and co-create authentic branded content that resonates with users, we’re launching Branded Mission.
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