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Realizing that TikTok videos don’t really fit with specific categories in the Cannes Lions Awards, which will be presented next week, the video creation platform is showcasing its creators through its own celebration, the #CreativityForGood hashtag challenge.
To participate in the challenge, creators can produce a TikTok-style campaign or ad for one of the nonprofit organizations listed below, or one they are passionate about, and post it to TikTok with the #CreativityForGood hashtag.
TikTok wrote in a blog post Monday, “The goal of this challenge is to showcase artistry, expressiveness and individuality—much like Cannes Lions does each year—while allowing the TikTok community to participate and highlight their unique vision for giving back.