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Video software solution Vimeo and video creation platform TikTok entered a partnership that integrates the former’s video tools with the latter’s platform, making it easier for small and midsized businesses to create effective video ads.
Vimeo was also added to the TikTok Marketing Partners program, becoming the first partner to earn a badge in the new “Creative Tools” subcategory of “Creative Partners.”
The integration is available to all of Vimeo’s roughly 200 million users.
Pointing out that videos on TikTok have short shelf lives, meaning that businesses should look to post at least three times per week, Vimeo said SMBs on TikTok can now use advanced artificial intelligence-driven tool Vimeo Create to produce and publish ads directly into TikTok Ad Manager.
Vimeo
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