Sports Marketing

TikTok Inks Pact With NHL, NHLPA

It includes exclusive content and musical artists at the league’s tentpole events

TikTokNHLLogos — TikTok will get a corner in-ice brand position and in-venue signage at the Heritage Classic and all Stanley Cup Playoffs gamesTikTok/National Hockey League

February 23, 2022

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TikTok is lacing up its skates in a partnership with the National Hockey League and National Hockey League Players’ Association, which was revealed Wednesday.

The video creation platform said the #hockey hashtag has tallied some 12.3 billion global views, and the @NHL account is up to 1.7 million followers, with accounts of NHL teams totaling more than 546 million views globally.