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TikTok is going on tour with Honda.
The automaker will kick off seven-city U.S. tour The Honda Civic Tour Presents The Future X, which will be headlined by the new pop group and augmented with content from TikTok.
The Future X is made up of three singers and four dancers, all discovered on TikTok, and the group was formed by Simon Fuller of American Idol and So You Think You Can Dance fame after auditions spawned by a hashtag challenge that generated more than 300 million views on the platform.
The Honda Civic Tour Presents The Future X will be extensively promoted on TikTok.
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