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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

TikTok Helps Fans Gear Up for Premiere of Spider-Man: No Way Home

The platform released new features and effects in advance of the Dec. 17 film debut

There have been nearly 50 billion views of #spiderman on TikTokTikTok
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By David Cohen

December 10, 2021

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Sony Pictures feature film Spider-Man: No Way Home hits theaters Dec. 17, but fans of the web slinger have found their way home, to TikTok.

The video creation platform said in a blog post that there have been nearly 50 billion views of #spiderman, adding, “Whether it’s going deeper into fan theories, discussing new trailers and franchise Easter eggs, sharing cosplay costumes and makeup tutorials, or simply finding more information about their favorite hero, the passion and enthusiasm of the Spider-Man fandom, paired with TikTok’s features and effects, open up new opportunities for fans to connect with a bigger community.”

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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