Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Sony Pictures feature film Spider-Man: No Way Home hits theaters Dec. 17, but fans of the web slinger have found their way home, to TikTok.
The video creation platform said in a blog post that there have been nearly 50 billion views of #spiderman, adding, “Whether it’s going deeper into fan theories, discussing new trailers and franchise Easter eggs, sharing cosplay costumes and makeup tutorials, or simply finding more information about their favorite hero, the passion and enthusiasm of the Spider-Man fandom, paired with TikTok’s features and effects, open up new opportunities for fans to connect with a bigger community.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in