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TikTok will use its NewFronts presentation Wednesday to introduce contextual advertising solution TikTok Pulse.
Advertisers on the platform will be able to use TikTok Pulse to place their ads adjacent to the top content in TikTok’s For You feed—among the top 4% of all videos on TikTok in terms of engagement—with tools and controls to manage their presence.
TikTok said its proprietary inventory filter will ensure that ads deployed via TikTok Pulse run next to “verified content with our highest level of brand suitability applied on the platform,” and post-campaign measurement tools, including third-party brand suitability and viewability verification providers, will enable brands to analyze the effectiveness of their campaigns.
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