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TikTok is expanding its TikTok Marketing Partners program, adding six certified Sound Partners to the mix to help brands build sound-on strategies for their efforts on the video creation platform.
The six new partners will supplement TikTok’s commercial music library of more than 150,000 pre-cleared, royalty-free tracks sourced from emerging artists and top-tier music labels.
TikTok wrote in a blog post Thursday, “Sound on TikTok has introduced an entirely new storytelling dynamic for brands. According to a study