Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
The spread of the Black Lives Matter movement in 2020 was a moment that united most of the world in the need to move forward against racial inequality, prompting the advertising sector to look at itself once again. But the long-standing problem around minority representation remained and wasn’t disappearing fast. That continues to be the case over a year on, but a few solutions have emerged that have begun to make some difference.
One such initiative came from influencer marketer agency Fanbytes, run by chief executive and founder Timothy Armoo.