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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Diversity, Equity and Inclusion

This Social Media Entrepreneur Created a Fund to Support Black-Owned Brands and Creators

The Fanbytes Impact Fund sees Timothy Armoo aim to help brands discover new social talent

This Social Media Entrepreneur Created a Fund to Support Black-Owned Brands and Creators
The Fanbytes Impact Fund last year raised around $140,000 (100,000 pounds) to support dreams. Next year it aims to more than double it with almost $350,000 (250,000 pounds) the investment target.Fanbytes
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By Stephen Lepitak

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

The spread of the Black Lives Matter movement in 2020 was a moment that united most of the world in the need to move forward against racial inequality, prompting the advertising sector to look at itself once again. But the long-standing problem around minority representation remained and wasn’t disappearing fast. That continues to be the case over a year on, but a few solutions have emerged that have begun to make some difference.

One such initiative came from influencer marketer agency Fanbytes, run by chief executive and founder Timothy Armoo.

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Stephen Lepitak

  • @stephenlepitak
  • stephen.lepitak@adweek.com

Stephen is Adweek's Europe bureau chief based in Glasgow.

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