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The spread of the Black Lives Matter movement in 2020 was a moment that united most of the world in the need to move forward against racial inequality, prompting the advertising sector to look at itself once again. But the long-standing problem around minority representation remained and wasn’t disappearing fast. That continues to be the case over a year on, but a few solutions have emerged that have begun to make some difference.
One such initiative came from influencer marketer agency Fanbytes, run by chief executive and founder Timothy Armoo.

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