The New York Times is helping film fans get ready for the 93rd Academy Awards Sunday night (April 25) by bringing an effect used in many classic films to Instagram.
The Vertigo effect is a camera technique first used by Alfred Hitchcock in Vertigo, his 1958 film, and it has been seen in other classics including Jaws, The Lion King, Lord of the Rings, Pulp Fiction and Raging Bull.
The effect works by dollying—moving forward and backward—and zooming simultaneously in opposite directions, undermining viewer’s normal visual perception.
The Times used Facebook’s Spark
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in