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A bi-weekly series that delves into scientific principles and blends those learnings with marketing strategy and storytelling.
Google’s Raashi Rosenberger started her career as a scientific researcher, with a passion for data and storytelling. For each session, she will be joined by a featured guest in the marketing world to break down how and why they make the decisions that they do and discuss why the process actually matters.
Episode 1: Using Science to Build Better Creative
On the first episode of the Mad Marketer, Raashi Rosenberger introduced us to the three distinct principles that feed our love of stories: creating a spotlight, allowing for mirroring, and incentivizing action.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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