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That’s Not All, Folks: How Looney Tunes Is Growing Its Following on TikTok

The fictional ACME Intern has helped grow the account to over 1.6 million followers

Sylvester Karma has tallied more than 81 million views to dateLooney Tunes/Movement Strategy
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By David Cohen

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

Duck season? Rabbit season? For Warner Bros. Discovery’s Looney Tunes, 2022 has been TikTok season.

Looney Tunes set up shop on TikTok March 1, and the account soared past 1 million followers by July 28.

The momentum continued through the third quarter, as the account @looneytunes picked up more than 868,000 new followers during the period, up 84% versus the second quarter according to the company, now tallying over 1.6 million. The account has garnered more than 13.3

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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