The PGA Tour began teeing up its new digital offerings with a limited release of its overhauled application Tuesday, to be followed by a redesigned website in mid-December and the formal unveiling of both during the Sentry Tournament of Champions in January.
Vice president of digital product development Eric Hanson told Adweek the golf organization is “at the start line of the next iteration of the PGA Tour’s digital experience.”
PGA Tour senior vp of digital operations Scott Gutterman told Adweek the new app has roughly three times as much content and information as its predecessor and pointed to the big video at the top, saying the idea was to tap into vertical video to help promote players and their stories.
“One of the great things about our sport is that we play in beautiful places,” he said, noting the larger photos in...
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