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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Beer & Spirits

St-Germain, BBDO New York Let Pinners Craft Their Own Custom Cocktails

The immersive, interactive video experience incorporates the elderflower liqueur based on users’ answers to 3 questions

Pinterest said searches for fun cocktail recipes were up 135% in April 2022 compared with April 2021St-Germain/Pinterest
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By David Cohen

June 27, 2022

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Liqueur brand St-Germain and advertising agency BBDO New York teamed up with Pinterest on an immersive experience that enables Pinners to craft their own custom cocktails.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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