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Spotify will become the main partner and official audio streaming partner of FC Barcelona following an agreement between the streaming platform and the iconic soccer club, revealed Tuesday.
The Spotify brand will appear on the front of the men’s and women’s team shirts starting with the 2022-23 campaign and for the next four seasons, and Spotify will also sponsor the club’s training shirts starting in 2022-23 and for the next three seasons.
The team’s stadium will be rebranded as Spotify Camp Nou starting in July and throughout the redevelopment of the site as part of the Espai Barça project to transform the club’s facilities and environment into a world-class, new integrated Barça entertainment experience open to the city.
The platform and the club said the partnership marks a first-of-its-kind agreement for Barça, joining the worlds of music and soccer, giving a global stage to players and artists at Spotify Camp...
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