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Spotify said Wednesday that it is expanding its call-to-action cards to advertisers in Australia, Canada and the U.K., enabling brands in those markets to display interactive ads.
CTA cards debuted in the U.S. in January as clickable ads that appear during an ad break and show up later while the user is browsing on Spotify. The ads increase discoverability for brands since it is easier for users to view brands, products and services while listening to content, without having to memorize promo codes or URLs for later use.
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