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Imagine this: You start your new role in social media for a convenience store company. Its name? Kum & Go. What do you do next?
For Ariel Rubin, former director of communications at Kum & Go, the answer was to fully embrace the name and join its community in on the fun.
In the latest episode of #SocialConfidential, I chat with Rubin about Kum & Go’s organic social strategy that took its Twitter account to more than 60,000 followers, how a collab with Twitch streamer Justin Moore resulted in Kum & Gay Rights merchandise, and why working internally with your leadership is a must for anyone in the social media space.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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