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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Chat & Messaging

Snapchatters Gear Up for a Return to Movie Theaters

NRG found that they were 1.7 times more likely to see a movie on premiere weekend than non-users

81% of Snapchatters indicated that they will watch movies in theaters as much as or more often than before Covid-19Snap Inc.
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By David Cohen

April 21, 2021

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As Covid-19 vaccines become more widely available and more businesses begin reopening their doors or increasing their capacities, the No. 1 post-pandemic activity that Snapchatters are looking forward to is going to the movies.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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