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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Artificial Intelligence

Snapchatters Can Wrap the Arc De Triomphe Via a New Portal Lens

'The Final Christo' is a project first concocted 60 years ago

The lens places the Arc de Triomphe anywhere Snapchatters point the app’s cameraSnap Inc.
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By David Cohen

September 16, 2021

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Snap Inc. teamed up with Sotheby’s and the Estate of Christo on portal lens “The Final Christo: Original Works for the Arc De Triomphe.”

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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