Snapchat’s mix of augmented reality filters, lenses and stickers is often used to mark major events, such as Pride Month, and the company is now getting into actual reality items.
Snap Inc. teamed up with Pride Basics to enable Snapchatters to order custom Pride flags for $15 each, with $2 from each sale going to InterPride to help support equity efforts worldwide.
Snap wrote in a blog post, “To reflect how pronouns and physical expressions have become more expansive and fluid, Snapchat created new versions of Pride flags with blended gradients, giving the LGBTQIA+ community a way to embrace the spectrum of identity and an individual’s place within it.
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