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Snapchat developed an augmented reality experience for the 2021 National Football League Draft starting Thursday night (April 29) that will feature all 32 of the league’s teams, as well as music by Machine Gun Kelly.
The lens will be available to all U.S. Snapchatters starting Thursday.
The NFL will also have a branded segment in Snapchat’s Cameo Stories for the first time ever.
Cameo Stories are a new content experience in the application’s Discover feed, with 40 to 60 seconds of content starring Snapchatters and their friends, and the league will kick off a native integration with the feature for the NFL Draft.