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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Snapchat Commercials Pass the Eye Test in Dentsu’s Attention Economy Research

The 6-second, non-skip, full-screen vertical video ads outperformed the platform average in attention, choice, recall

Dentsu used advanced eye-tracking techniques to capture the attention being paid to adsDentsu
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By David Cohen

October 27, 2021

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Snapchat’s Commercials, the platform’s six-second, non-skip, full-screen vertical video ads, fared well in Dentsu’s Attention Economy research released recently.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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