The Shake Shack location at Hudson Yards in New York will be a Snap Shack through Thursday (Oct. 21).
Timed to coincide with an ad industry event, Snap Inc. is taking over the restaurant and supplementing the Shake Shack menu with an augmented reality try-on mirror, free food, custom Snapchat lenses and limited-edition Snap Shack merchandise.
Snap said the goal is to highlight the innovation and ingenuity of both brands by adding the layer of AR to the consumer shopping experience.
Branding at the store will be customized with a collaborated Snap Shack logo featuring a burger and a ghost, as well as a complete storefront mural, a life-sized statue of Crinkle Cut Fry with AR activation and a creative merch shopping cart.
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