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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Ecommerce

Snap Scoops Up Virtual Apparel-Sizing Company Fit Analytics for Ecommerce Expansion

The acquisition signals its growing ecommerce ambitions

Fit Finder helps businesses boost conversions and reduce product returns via machine learning algorithms.
Fit Finder helps businesses boost conversions and reduce product returns via machine learning algorithms. Fit Analytics
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By David Cohen

March 17, 2021

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Snap Inc.’s latest acquisition may be a perfect fit to lure apparel brands to advertise on its platform.

On Wednesday, Snapchat’s parent announced it had acquired Berlin-based size recommendation engine Fit Analytics, which counts over 18,000 retailers and brands as users of its solutions. Terms were not disclosed.

The company’s flagship product, Fit Finder, helps businesses boost conversions and reduce product returns by using machine-learning algorithms combining customer-supplied measurements with retailers’ data on an item’s fabric, measurements and fit.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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