Ecommerce

Snap Scoops Up Virtual Apparel-Sizing Company Fit Analytics for Ecommerce Expansion

The acquisition signals its growing ecommerce ambitions

Fit Finder helps businesses boost conversions and reduce product returns via machine learning algorithms. — Fit Finder helps businesses boost conversions and reduce product returns via machine learning algorithms. Fit Analytics

March 17, 2021

Snap Inc.’s latest acquisition may be a perfect fit to lure apparel brands to advertise on its platform.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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