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Snap Inc.’s latest acquisition may be a perfect fit to lure apparel brands to advertise on its platform.
On Wednesday, Snapchat’s parent announced it had acquired Berlin-based size recommendation engine Fit Analytics, which counts over 18,000 retailers and brands as users of its solutions. Terms were not disclosed.
The company’s flagship product, Fit Finder, helps businesses boost conversions and reduce product returns by using machine-learning algorithms combining customer-supplied measurements with retailers’ data on an item’s fabric, measurements and fit.
“By leveraging Snap’s scale and capabilities, we will not only continue to service our existing clients, but also deepen our relationships and offerings with our brand partners and retailers,” Fit Analytics co-founder and CEO Sebastian Schulze said in a blog post on the deal.