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Snap Inc.’s latest acquisition may be a perfect fit to lure apparel brands to advertise on its platform.
On Wednesday, Snapchat’s parent announced it had acquired Berlin-based size recommendation engine Fit Analytics, which counts over 18,000 retailers and brands as users of its solutions. Terms were not disclosed.
The company’s flagship product, Fit Finder, helps businesses boost conversions and reduce product returns by using machine-learning algorithms combining customer-supplied measurements with retailers’ data on an item’s fabric, measurements and fit.
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