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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

NewFronts

Snap Reveals Partnership With Cameo at NewFronts

Daring Simone Biles highlights its new slate of Snap Originals

Snap said more than 80% of the Generation Z population in the U.S. watched a Snap Original in 2021Snap Inc.
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By David Cohen

May 3, 2022

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Snap Inc.’s NewFronts presentation Tuesday provided more than a look at its new and returning Snap Originals series, as Snapchat’s parent company detailed a partnership with personalized video messaging platform Cameo. It also unveiled its new Snap Promote initiative for content partners to boost their visibility and viewership via promoted content across the Snapchat platform.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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