Snap Inc. teamed up with Publicis Media on a study of how branded augmented reality influences the ways consumers shop and engage with brands, conducted by Alter Agents in four key markets: France, Saudi Arabia, the U.K. and the U.S.
More than one-half of respondents between the ages of 13 and 49 said they used AR in the past, with almost one-third saying they used branded AR. Snapchat users were 56% more likely than non-Snapchatters to say they had used branded AR.
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