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Snap Inc. and two of its partners—Live Nation and Verizon—created custom 4G and 5G augmented reality experiences for The Governors Ball Music Festival June 10 through 12 in New York.
Live Nation and Snap will provide festival-goers with custom lenses that leverage Snapchat’s marker technology to recognize images and trigger AR experiences.
Snap used giant crates as a canvas and worked with local artists curated by the organizers of Governors Ball to create unique designs that will be placed throughout the festival grounds, and pointing the application’s camera at those crates will unlock exclusive AR experiences that bring those designs to life.
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