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Snap Inc.’s ongoing partnership with Live Nation continues with custom augmented reality experiences at the Austin City Limits Music Festival, taking place Oct. 7 through 9 and 14 through 16 at Zilker Metropolitan Park.
AR Compass is an immersive compass that will help attendees find bathrooms, food, stages and water on a 3D map, as well as providing set times and guiding Snapchatters to stages with GPS wayfinding.
Also, within the AR Compass, a Bitmoji pin will show a user’s real-time location on the map so they always know where they are on the festival grounds, and that location can only be seen by the user
Snapchat’s AR Compass also includes a Festival Planner that lets users set their game plan by choosing the acts they want to see and letting the application plan out the weekend.
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