Snap Inc. Wednesday introduced its first category of Dynamic Ads outside of ecommerce, Dynamic Travel Ads, which were developed for airlines, hotels, online travel agencies and tours.
“It’s been a challenging few years with travel restrictions and stay-at-home orders, but Snapchatters are ready to travel again,” the company said in a blog post, adding that a GroupSolver survey it commissioned found that 76% of Snapchatters in the U.S. are making plans to or already have returned to their pre-pandemic behaviors, while a study by GlobalWebIndex found that Snapchatters are more likely to travel than users of other platforms.
Snap
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