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Snap Inc. teamed up with GWI to study the usage habits of more than 20,000 daily Snapchatters throughout 2021 and compare that audience with those of Facebook, TikTok, Twitter and YouTube.
The study found that the daily audience on Snapchat is unique and, in many cases, exclusive to the platform.
Among daily Snapchatters in the U.S., Snap and GWI found that 67% of those 16 and older do not use Twitter every day, 53% do not use YouTube every day, 51% do not use TikTok every day and 41% do not use Facebook every day.
When narrowing it down to Generation Z, Facebook and Twitter took a bigger hit.
Snap
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