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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Super Bowl

Snap Details Brands’ Efforts, In-App Features for Super Bowl 56

Initiatives from DraftKings Sportsbook, Frito-Lay, Nissan, Uber Eats, Verizon were spotlighted

Verizon and Snap teamed up on an exclusive AR 5G Connected LensVerizon/Snap Inc.
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By David Cohen

February 10, 2022

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Snap Inc. is in full pregame mode for Super Bowl 56, noting that sponsored augmented reality lenses were viewed more than 200 million times on Snapchat on the day of the Big Game last year.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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