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Snap Inc. unveiled an augmented reality experience to back Coca-Cola’s “Coke Summer Music” campaign and the release of “Thousand Miles,” the new music video from The Kid Laroi.
The AR experience was crafted by capturing a performance by The Kid Laroi in a motion capture studio, and Snapchatters using their front-facing camera will see their face surrounded by Coke’s red dots while the track plays.
After five seconds, the experience shifts to the rear-facing camera, where users can watch The Kid Laroi perform “Thousand Miles” in AR against a backdrop of palm trees and the Los Angeles skyline, with easter eggs hidden for avid fans.
The AR experience is available to Snapchatters in Canada and the U.S.
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