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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Augmented Reality

Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience

Snapchatters can interact with the video for new single 'Thousand Miles'

The AR experience was crafted by capturing a performance by The Kid Laroi in a motion capture studioCoca-Cola/Snap Inc.
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By David Cohen

June 28, 2022

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Snap Inc. unveiled an augmented reality experience to back Coca-Cola’s “Coke Summer Music” campaign and the release of “Thousand Miles,” the new music video from The Kid Laroi.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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