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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
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Augmented Reality Advertising News

Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience

Snapchatters can interact with the video for new single 'Thousand Miles'

The AR experience was crafted by capturing a performance by The Kid Laroi in a motion capture studioCoca-Cola/Snap Inc.
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By David Cohen

 

Consumers don’t just seek out a commitment to DEI, they expect it. Our new story with Amazon Ads showcases how innovators of inclusive advertising help brands ensure ads can be enjoyed by all. Read more. .

Snap Inc. unveiled an augmented reality experience to back Coca-Cola’s “Coke Summer Music” campaign and the release of “Thousand Miles,” the new music video from The Kid Laroi.

The AR experience was crafted by capturing a performance by The Kid Laroi in a motion capture studio, and Snapchatters using their front-facing camera will see their face surrounded by Coke’s red dots while the track plays.

After five seconds, the experience shifts to the rear-facing camera, where users can watch The Kid Laroi perform “Thousand Miles” in AR against a backdrop of palm trees and the Los Angeles skyline, with easter eggs hidden for avid fans.

The AR experience is available to Snapchatters in Canada and the U.S.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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