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Snap Inc. began testing a new monetization option for Snap Stars, enabling them to place mid-roll ads in their public Stories.
Creators must apply for the Snap Star designation, which the company described on a support page as “public figures or creators who bring some of the best and most entertaining content to Snapchat,” and factors used to determine eligibility include account engagement, an emphasis on public Stories, authenticity, notability, cultural relevance and content quality.
A small group of Snap Stars is beta-testing the new mid-roll ads in public Stories, and those creators will receive a share of revenue earned from those ads, based on Snap’s payment formula, which incorporates factors such as posting frequency and audience engagement.
The company said it is hoping for a “flywheel effect” from this new ad offering, rewarding eligible Snap Stars for their content and spurring them to create even more engaging content, which benefits Snapchat’s predominantly...
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