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People can now take a taxi tour through Singapore without leaving the couch.
The Singapore Tourism Board teamed up with creative agency TBWA\Chiat\Day New York on Singapore by Stream, a series of four livestreams on Twitch totaling two hours and led by the most authentic of guides: a local taxi driver.
Each tour will be an immersive experience that enables viewers to experience the country’s landmarks and hidden gems, such as where to find the best chicken satay (spoiler: Maxwell Food Centre) and kaya toast (spoiler: Ya Kun),
Viewer engagement with the taxi driver is encouraged throughout the experience, helping to chart the course for the remainder of the journey.