Sexual wellbeing brand Durex began a survey on how to better understand and support the U.K.’s LGBTQ+ community as it launches an awareness campaign.
The “#MySexMyWay” survey will be supported by a campaign from Havas London with the aim to drive audiences to it on the campaign platform that also includes areas focused on sex education, sex fulfillment, sexual health, dating and self-acceptance for the LGBTQ+ audience.
The results of the survey will be used to direct the role Durex plays and help it understand how it can improve its support of the community.
Campaign activity will predominantly appear in LGBTQ+ spaces, including partnerships with dating apps Her and Grindr.
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