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Scotch Tape has been used to wrap holiday gifts since debuting in 1930, and 3M’s Scotch Brand teamed up with media company Tastemade on a Pinterest-first campaign to inspire Pinners to up their gift-wrapping game.
Pinterest said searches for gift-wrapping techniques on its platform rose by 2.4 times during the past year, while queries for “Christmas crafts DIY” shot up by seven times during the same period.
Tastemade is averaging over 10 million viewers per month on Pinterest.
Scotch and Tastemade will use Idea
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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