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YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022.
The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.
Samsung captured the top spot on this year’s leaderboard, and YouTube shared some other tidbits about the top 10:
- The longest video on the list, Escape From the Office, from Apple, drew the second-most likes, at 108,000, despite its running time of eight minutes.
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