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Is there a better time than National Ice Cream Month to sample the new Creature Creations Into the Sea lineup from Baskin-Robbins while listening to some reimagined yacht rock classics?
The ice cream chain teamed up with DJ Ian Asher, who has more than 4.5 million followers on TikTok, to put a modern spin on two yacht rock classics.
The reimagined version of “This Is It,” by Kenny Loggins, will be released Friday, July 16, with “Brandy (You’re a Fine Girl),” by Looking Glass, to follow July 23.
The remixed tracks will be available on Asher’s and Baskin-Robbins’ TikTok accounts, as well as the respective artists’ accounts on Spotify

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