Staying relevant in the workplace means having to constantly reinvent yourself and change with the times, and leaning too heavily on data is not the way forward. By using humanity, ideas and insights, marketers can thrive in this transformative time.
That’s the view of former chief growth officer at Publicis Group Rishad Tobaccowala. Speaking at Adweek’s Social Media Week, he went through his ideas of how to remain a vibrant, productive member of the workforce.
Tobaccowala noted that data is not always the answer, comparing it to electricity: it lights the way, but it doesn’t let a company differentiate itself.
“While data is extremely important—and necessary—we pay too much lip service to it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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