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Timo Pelz joined Reddit as its first ever vice president of business marketing.
Pelz comes from Instagram, where he held a similar role, head of business marketing.
At Reddit, he will set the go-to-market strategy for demonstrating the effectiveness of the platform’s advertising offerings, leading the team that connects the company’s sales organization with the wider industry and giving a voice to its more than 100,000 communities for advertisers of all sizes and verticals.
Pelz will oversee all aspects of business marketing for managed and self-serve clients, including competitive analysis, customer success stories, events, lifecycle marketing, market narratives and product messaging.