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Reddit celebrated the one-year anniversary of the opening of its U.K. office in the Holborn section of London with its first-ever brand marketing campaign in the country, “Maybe Together We’ll.”
The platform teamed up with R/GA on the campaign, which is aimed at spreading the word about the depth and breadth of communities on Reddit, including thousands that are focused on the U.K.
High-profile out-of-home placements are already deployed throughout London, including at Waterloo Station, Westfield London Shopping Centre, 26 tube stations around central London and on streets in several neighborhoods.
“Maybe Together We’ll” also incorporates addressable television, digital channels and over the top video.
Reddit chief marketing officer Roxy